Making Money With Adsense
(Pay Per Click Makes It Easy)
< Page 1 |
Page 2 >
There are many ways that you can use your website to make money.
You can sell products, provide information to others through a subscription
newsletter that people can sign up for on your website, you can sell
affiliate products, you can create and sell your own e-books, you can
sell advertising space on your web pages to others, or you can place
ads on your web pages for visitors to click on and get paid for those
clicks (this is PPC ads).
And one of the companies that offers Pay Per Click ads is Google,
via their AdSense system. Of all the ways to make money, using
PPC ads is by far, the easiest.
Now Google AdSense is not the only PPC advertising system available
on the web. There are several others, but the Google Adsense
system is the largest on the Internet and it is one of the easiest to
use. It is the AdSense system that I am going to address on this
page.
To use their system, you simply sign up for an account, step through
their wizard to configure their code for your ad display unit, and then
just plop the code into your website pages and you're ready to go.
Unfortunately, setting up the ads and placing the code into your
web pages is the easy part.
Making money with AdSense is a bit harder.
To make money with AdSense or any other
PPC system, there are three very important things that you must
have:
- Lots of Visitors or Traffic.
The more traffic you get, the more you will make from your ads.
- Lots of Clicks on your Ads.
The higher your CTR, the more you will make..
- High payout for each Click.
The content on your pages and the keywords you use will have a large
impact on how much you get paid per click.
For the remainder of the topic on this page, I will address the second
item:
How do you get visitors to click on your AdSense
ads.
The other two items, Building up your Traffic
and Getting a High Payout per Click will
be addressed in topics on other pages.
Five Power Tips To Rocket Up Your Adsense CTR
The BIG Question on everyone's mind who has ever worked with the
Google Adsense system is
"How In The World Do You Get People to Click
on Your Ads?"
 If
you know the correct answer to this question, it will mean the difference
between making a few pennies a day from your AdSense ads and making
$10, $20 or even $50 a day.
To start off with, let me say one thing that you need to really understand
about advertising:
"LOOKS REALLY MATTER"
1. Your ADs Should Attract Attention
and Not Be a Distraction
It doesn't matter how much time and money you spend trying to make
an internet ad look bright, fancy and bold,
if people don't pay attention to it because it is a distraction, they
are not going to click on it.
Most
everyone believes that the best way to attract attention to an ad is
to use vibrant colors, make it bold and in general, make it stand out
in the crowd of ads or other things that surround it. In
theory, this sounds good because we all know that we will glance at
such an ad,.... at least once. But for
PPC advertising on the internet, you don't want people to just glance
at an ad, you want them to read it and CLICK ON IT.What happens
in the real world, is that the first time you see a flashy advertisement,
you look at it because it gets your attention, and you think, "Yep,
that's an ad". The second time you see it, you pay less attention
to it and if you look at it, it is for a shorter time period.
When you see it for the fourth or fifth time, you ignore it completely
and keep your attention focused on what you are reading.
You have just developed AD BLINDNESS.
Your mind completely shuts it out because you
view it as a Distraction and you don't want to be bothered by
it.
- So the first thing you must do is
create ads that attract attention, but are not a distraction.
2. Make Your Ads Become NON-ADS
in the fast paced society of today, as well as on the Internet, we
are constantly and continually bombarded by ads and we have developed
a subconscious resistance to them. Many of us have developed a
psychological barrier that makes us believe that
"Ads Are Bad". Thus, you have to
get around this bias against ads. You don't want people to
view your ads as "Being Bad".
To accomplish this, you must present your ads so
they don't look like ads. You must
present your ads as information. Not only information, but
Information that the visitor is looking for.
So first you have to figure out what your visitors want. Then you
have to make sure your ads fulfill that need. You need to "Scratch
their Itch", so to speak. Help them get what they want.
Transform your Ads into Information.
Make your Ad block look less like an ad and
more like the text on your page. Remember, your visitors
came to your website looking for information on a particular topic.
Your goal is to make sure that your ads look as much as possible like
the information they are seeking and not like a sales Advertisement.
- The font type in your ads should
be the same font type as on your web page.
- The color of the text in your ads
should match the text color on your web page.
- The size of the general text on your
web page should match the text size in your ads.
- The hyperlinks on your web page should
look like the hyperlinks in your ads.
Go to Page 2 for Tips 3, 4 and 5.
< Page 1 |
Page 2 >
|
