Link Building for Search Engine Optimization

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Is Your Site Worth a Link?

If you want to build long-term link popularity, then it is very important that your site offers good content and special things that provide real value to your visitors. When your visitors see your website and what you have to offer, then the chances are much higher that they will want to create a link to your site.

In the same way, if you have good content, then this will encourage other sites to link to yours.

If your site sell products or services, remember, you aren't the only one.  There's millions of other sites on the Web, and thousands of them are doing something similar to what you are doing.  You need an advantage over the others.
Creating Linkable Likeable Content will help you get that advantage.

1. Have How-To Articles, especially something relating to your product or services.
2. Give Reviews of Products or Services in your area of expertise.
3. Write about something you know.   This will help teach something to others without trying to sell them something.
4. Offer Free Tools or Software downloads from your site.
5. Create a Helpful Tips Column.
6. Also check out my page on "Building a Better Website" for more suggestions.

These things will not only encourage others to link to your site, but it will improve the quality of your site.  If you do a good job, then other sites will want to link to your site.

7 Ways to Get Links to Your Site

1.  Get Listed in Directories:
 

The biggest directories have very high PageRank.
Yahoo! and Open Directory are the first two major Directories you should get listed in because they have a lot of influence on search results.  If your site is listed in the correct category in these Directories and you have a good description, then the link that points to your site (an inbound link) will be like "Internet Gold".  You'll receive a very high PR for being listed.  So take some time to determine the correct category your site belongs in.

1. Yahoo! Directory is the most important and most popular Web Directory.  Yahoo! uses people to evaluate whether a site is good enough for the Yahoo! Directory, so getting listed in the Yahoo! Directory is not easy.
   
   To get into Yahoo!, as a minimum, everything on your site must work, it should be up to standards and the site must offer something of value to the Yahoo! Directory users.
   
   To try and get listed, you submit your details to the Directory.  Your information will be reviewed and then someone decides whether your site gets listed, and it could take several months before you hear from them.
    
2. Open Directory Project is the best free directory to be listed in.  It provides directory information to many search engines and sites, such as Lycos, Netscape and Google.

Submitting your website to directories is a lot of work and takes a lot of time.  
There is a better way to do it with a GREAT tool that I use myself:

Directory Submitter - The Basic Version is FREE!

If you want your website to rank higher than your competitors, then you have to prove to the search engines that your website is more "worthy" and deserves to be ranked higher.  To be judged more "worthy", you must have more "one-way quality links" pointing to your website.

I highly recommend this nifty tool that allows you to easily increase one way links to your website and increase your traffic.

A few quick facts about Directory Submitter

1. It Contains Over 2,200 Web Directories
2. More Directories Can Be Easily Added, so "Directory Submitter" Will Never Become Obsolete!
3. It Allows You To Create One-Way Links To Your Website and Thus, Boost Your Search Engine Rankings
4. You Can Quickly Rotate Your Title and Descriptions Text For Any Project So Your Listings Appear Unique and Natural
5. You Can Use It For As Many of Your Websites As You Want
6. It Will Bring Targeted Traffic To Your Website
7. And best of all, the basic version of Directory Submitter if FREE!
   Then if you like it, you can pay to upgrade to the GOLD version.

Get Directory Submitter

2.  Establish Links from Niche Directories:

These kind of sites would be Topic Specific or Niche Directories. These are websites that provide news and information related to what your site is all about.  If you have a website offering home made dresses, then being listed on sites and in directories that focus on women's and girls apparel would be very important.

Use the search engines to locate these sites and then send the webmaster or contact person a personalized email asking them to list your site in their directory.  Tell them about your site, what you have to offer, and the benefits that visitors from their site will get from linking to your site.  Don't forget to include your Website address.

You could also offer to list their site on your site.  This is Link Trading.  (Link Trading will be covered in detail in the next section.)

3.  Buy Links:

One way to get links right away from a high RP site is to pay for them.  Basically, you contact the webmaster of the site and make them an offer, some will already have link purchase plans set up.

This doesn't have to be a long term situation.  You can buy a link from a site that has a high PageRank for just a month.  This will get you listed in all the major search engines very quickly.  In fact, if the site has a PageRank of 6 or above, you'll get listed with the SE's in just a few days.

The easiest and fastest way to buy quality links is to use a Website that sells Links . Here are a few reliable ones:

1. Text Link Ads - Link Purchasing
2. LinkAdage - Buy and Sell Links and Link Auctions
3. Text Link Brokers - Buy Links and Link Management Services

Go to Page 2 or click the Tutorial Next button to see steps 4 - 7.

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