The Keyword & Description Meta Tags

There are many META tags available but I'm going to cover the two most important ones in this section.  They are the Keywords tag and the Description tag.  These two tags are greatly important because together, they provide a framework for search engines to know how to list your site.  And getting a proper listing is fundamental to getting more visitors

The Description Tag

Here's an example of what the Description Tag may look like:
<META name="description" content="Come to The Photo Advisor to find reviews, news, and prices on digital photo products, as well as free downloads and newsletters.">

In a previous section on the Title Tag, I gave you an example of how information on a results page from a Google search generally appears.  The example is shown below:

Free Background Textures for Your Web Pages
Free background clipart, textures, gifs, backgrounds, animations, guestbooks,
homepages, Meta Tags, link exchange and much more...
www.backgroundsandmore.com/ - 26k  - Cached - Similar pages

The first line of the information was from the Title tag.  The next two lines are from the Description Tag.  Google usually shows two lines of about 150 to 160 characters.  If you don't have a Description, then Google will pick up text from other places on your Web page to use for the Description.  It would be much better for you to spell out your Description, than to have Google pick out something for you.

Here's some things to consider when you write your Description:

1. Keep the description plain and simple.
2. Include a few keywords in the description.
3. Avoid self-promotion or ridiculous statements.  Stick with the facts
4. Include your sales pitch or attention getting words.
5. Double check your spelling and grammar because the whole world will see it, you don't want your site Description to look like it was put together by an "Educationally Challenged Person".

The Old Keywords, They Ain't What They Used To Be

The keyword meta tag was originally designed to be a reference for indexing page content, and the early search engines greatly relied on it.  In the past, Web builders would simply create a list of keywords and place them in the keyword meta tag of a Web page and that's all they needed to do.

Eventually, Web builders began to abuse the system by stuffing the keyword meta tags with terms that had little or nothing to do with the content of their pages,  The purpose of doing this was to get high Page Ranking and traffic, simply by using all of the right common search terms. 

The visitors got the "raw end of the deal" because they would end up getting a Web page that had nothing to do with what they were searching for simply because it contained the keywords that they were using.

This improper use of the keyword meta tag eventually made them unreliable tools for indexing Web pages and ranking their relevance.  Consequently, now all the major search engines consider many other factors, in additions to the usage of keywords in their rankings.

The Keyword Tag

Here's how a typical keyword Meta Tag might look:

<Meta name="keywords" content="Electronics Shop,radios,batteries,electronics, television,calculator,
Tools,Toys,Transformer,Transistor,TV,VCR,Walkie Talkie,Weather,Wire,Wireless,digital cellular,cellular,analogue">

Notice that there are commas and no spaces between each keyword or keyword phrase, but there are spaces between the keywords within a phrase.

Keyword Elite
A great keyword tool that will not only help you pick the best keywords, but it has many other features.

I'm not going to try and sell you a bunch of stuff that you do not need. I only recommend quality products, no junk, no scams.  All of the products that I recommend, I have bought myself and I use them.  If they cost something, then they are well worth your money, otherwise I would not recommend them.

Some of the things that Keyword Elite can do:

• Easily create Keyword Lists for your website needs.
• Analyze Keyword competition: Quickly see how hard it will be to rank well for a specific search term.
• Spy on Adwords Competition: Monitor which keywords, and how long your competitors are bidding on them in Google Adwords. Then, take that list of guaranteed profitable keywords and plug them into your own Adwords campaign!
• Uncover hidden 'niche markets' and get your products noticed among the thousands of other niche products on the Internet.
• Discover a trick that will get search engines to display your website in the top of their listings.
• Learn exactly how to format your website so you dramatically increase your traffic!
• Find out why some of your keywords are just not getting enough traffic.
• Unearth the keywords that will automatically generate low-cost traffic and quick sales!
• Discover the cheapest way to generate high quality, high-end sales leads and know what keywords are best

Click to find out more or to watch a Demo Video. 
This product is from SEO expert Brad Callen.

If you are serious about using the right keywords, this is a Great Product.  I use it myself.

See a chart that compares the functions in Keyword Elite with many other popular keyword tools.  You'll see that Keyword Elite is LOADED.

Click the Tutorial Next button one more time for the Course Completion.