In just the last few years, PPC advertising has become really HOT and is growing astronomically. PPC is an advertising system used by many search engines where an advertiser pays for an ad only when a user actually clicks on the ad, which will then take the user to the advertiser's website.

The price the advertiser pays for the click varies and is generally determined by the advertiser. The higher the price paid (or bid), the more often and more likely that the ad will appear either on a search engine results page or on a website page.

Google started search engine advertising in December of 1999 and then in October of 2000 they introduced the AdWords system whereby advertisers could create text ads for placement on the search engine results page, but the advertisers were charged per thousand ad displays (CPM). Then, in 2002, PPC was introduced where advertisers only paid when a user actually clicked on the ad.

In 2007, the most notable PPC search engines were Google AdWords, Yahoo! Search Marketing (formerly known as Overture) and Microsoft adCenter. Others include Yandex, LookSmart, Baidu and Miva.

Being Successful with Google Adwords

When Google implemented their PPC AdWords system in 2002, for the first time it became possible for one person to write a couple of ads that Google would display for FREE to over 100 million people on the Internet, and then you would pay Google (as little as a few cents) whenever someone clicked on the ad. And all of this could be set up in about 15 minutes.

This system is a GREAT way to tell the world about your product or website!.
But it's not always as easy as it might sound. Running a Google Adwords campaign involves much more than just writing good ad copy. This is an important first step, but you need to understand other things such as:

Bid management - knowing how much to spend and when to spend it
Ad optimization - continually improving your ads to get better results
Ad controls - monitoring your ads
Maximizing your ad Click Through Rate (CTR)
Tracking your clicks
Measuring the clicks that convert into sales (conversions)
etc.

AdWords has some nuances that can take a some time to get used to. Most people have a rough time when they first start out and can easily become frustrated.

A guy named Perry Marshall has written one of the best books available that answers all the “how-to” questions concerning Google AdWords AND it also gives you advanced strategies for even turning around “failed” ad campaigns in just a few hours. The e-book is called Perry Marshall's Definitive Guide to Google AdWords and it would be well worth your time to get a copy if you are going to work with the Adwords system. In the Internet Marketing world it is considered the AdWords Bible.

Perry also has written a very helpful Free e-course called "5 days to success with Google AdWords".
Click the on the link to sign up for his FREE e-course. If you want to succeed at AdWords, it has information you need to know. 5 Days to Success with Google AdWords

If you are going to use PPC advertising, you need to understand the BASICS, otherwise you won't be able to benefit from it, nor be successful at it.

On the next page I'll cover the Three Most Important Basics involved in setting up a successful PPC campaign.

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